Course Description

Before I tell you what this course is all about, let me tell you what it isn't about. This isn't a course for the person who wants the magic formula for how to 'earn 6 figures from Instagram without spending all day on the app.'

I'm not going to tell you how much money I have made or how much money my students have made by creating content that drives sales. Why? Because we are all unique individuals, which means there is no one size fits all formula. Two students could buy my course, one could have wild success, the other might not - and it won't have anything to do with this course.

It has everything to do with how you decide to show up. I can tell you from experience though, when you put money behind something there's a good chance you'll follow through.

Sure, you could make learning about online marketing your full-time job and throw spaghetti at the wall trying to see what sticks...

OR

you could spend $27 and learn from the person that has done all of the above.

Hi, it's me - I'm the girl who is OBSESSED with marketing. I've been immersed in it since 2018, when I started showing up online.

Then in 2020 I started creating content for business owners who were too busy to do it themselves.

All that to say, I've tried and tested my own methods on not just my account, but others as well.

Great content isn't enough. You need connection too. That's where you come in. You will have to put in the time, but it will be enjoyable because you'll be connecting with your people. People who found you and hit follow because of your content. 

Here's the thing, if you've read this far and you're still on the fence about spending $27 on your business, I get it. If you're not willing to invest $27 into your business you probably won't be willing to show up online in a way that converts followers to customers.

If that's the case, no worries! 

I always say, if it's not a hell yes, it's a hell no.

If it's a HELL YES for you, I can't wait to see what you create after completing Content + Connection!

I'll either see you inside the course or on the 'gram...either way, I'm cheering you on and I'll always be the first to send a like and a comment your way (and no I don't mean the AI kind, I hate those too!)

This course is for you if

  • You are sick of trying to keep up with an ever-changing algorithm

  • You don't have time to learn about 'what's trending'

  • You refuse to show up on video because it makes you nervous (hello sweaty palms!)

  • You think getting lots of views and going viral is the secret to success

  • You have tried EVERYTHING and you're getting ready to give up

  • You feel like you're the only one struggling with social media

Meet Your Instructor

Hey, I'm Jess!

Hey I'm Jess! I'm so excited to meet you (virtually!) A few things you might not know about me - I started my 'insta blog' back in 2018 when I was a Mom of 2 under 2 and was running a bookkeeping business. I was overwhelmed and looking for a fun creative outlet.

Over the course of 2 years, my corner of Instagram grew and changed so much. It changed into something I could not have ever anticipated. Connecting with friends (old and new!) was definitely the best part! I set out with the goal of impacting one person, and looking back on it, I know the one person was me.

While posting daily stories and feed posts with mile long captions, and showing my face on video so much I'm sure people got sick of me, I ended up building a brand (Beare and Co.) and then I began teaching others how to do the same.

I created a digital course, coached ambitious women, started a podcast called Coming Home with Jess Beare (available on Spotify) performed social media management services for local businesses and was able to transition out of my bookkeeping business into my new online marketing business...and then March 2020 hit and I decided to pause.

I continued working with clients, but I stepped away from content creation on my own account. Content creation can be incredibly time consuming when done for business purposes and can even cause burn out.

Over the past few years, the Beare and Co. brand expanded, and now includes Beare and Co. Real Estate. If you want to see what my content looks like on an account that's not mine, check out @beareandcorealestate on Instagram (PS he's my husband.)

Since 2020 I've been working on social media behind the scenes for others, now I'm ready to get back out in front and create for myself again.

The cool thing for you, you get to watch me bring an instagram account back to life that was deactivated for 6 years. Spoiler, you can come out of hibernation and have your content go viral. Another spoiler, going viral doesn't always mean a ton of new followers. I've been growing my following a different way, if you want me to spill the tea comment tea below and I'll send it your way.

It's been a joy to be getting back to blogging and posting for fun!

If you've read this far, you're the realest and I'm so glad you're here with me!

- Jess Beare

I can't wait for you to get started!

Here's what we will be covering . . .

  • 1

    Welcome!

  • 2

    Module One

    • Your Brand Pillars

    • Brand Pillars Worksheet
  • 3

    Module Two

    • Your Ideal Client

    • Ideal Client Worksheet
  • 4

    Module Three

    • Captions That Captivate

    • Captions That Captivate Worksheet
  • 5

    Module Four

    • Camera Confidence

    • Camera Confidence Tips

    • Camera Confidence Worksheet
  • 6

    Module Five

    • Conversations That Convert

    • Conversations That Convert Worksheet
  • 7

    You Made It!

    • Thank You!

FAQ

  • Who is this course for?

    This course is for small business owners who are feeling stuck on social media. You're sick of feeling like the algorithm hates you. You want to work on your business, not spend all day trying to go viral on Instagram.

  • How will this help grow my business?

    The riches are in the niches! Once you get your messaging on point - you will have your ideal client ASKING for what you have to offer! No more posting content hoping it takes off and gets tons of views.

  • How can I earn multiple streams of income?

    When you build a personal brand - it is based on you, and the value you bring (it's not based on what's trending.) This allows you to pivot, and move in different directions, ultimately allowing you to add multiple facets to your business, which = multiple sources of income. I created 'Beare and Co.' in 2019 as the name of my blog, then I incorporated my marketing business AND my husband's real estate business all under the umbrella of one brand name.

  • How long will it take to complete the course?

    The course material itself will take 2 hours for you to get through. The real work is in the implementation. Filling out the worksheets and putting what you have learned into practice is where the real magic happens! When I decided to return to my own personal IG account, I went through the course and filled out the worksheets. If you check out my profile all of the posts with text on them were posted after a 6 year posting hiatus. One reel went viral, but it didn't move the needle for me. If you look at the reels with view counts in the low hundreds you'll see full out conversations in the comments AND those reels got shared and reposted. Connection over everything!